Overseeing all visual aspects of a project from concept to execution, collaborating with copywriters, directors, designers, producers, stylists, photographers and other creative professionals to achieve the best creative outcome.

Creating visual content with expertise in typography, branding, editorial design, colour theory, imagery and layout. An understanding of how to communicate through visuals with a strong eye for detail.

Ability to capture high-quality images that showcase clothing, accessories, and beauty products. Collaborating with models to create shoots for both my own personal experience and to build their portfolios for both studio and on location, with added experience for photo editing and beginner level retouching.

Creating and mood boarding the overall look and feel of a photoshoot or campaign by selecting and arranging clothing, accessories, and other visual elements. Working closely with the client and creative team to ensure styling is within the brand world and creates the right aesthetic. Providing direction to models on how to pose / present the clothing.

Generating innovative and engaging ideas that align with a brand’s objectives and resonate with the target audience. Collaborating with strategists, creatives, designers, and production teams to develop creative strategies and concepts that can be adapted across various platforms, from traditional media to social media. An understanding on current trends, brand tone of voice and audience behaviour in order to draw attention to the brand and considering brand impact and awareness across various different platforms, as well as having an understanding of both digital and traditional media platforms.

Ability to produce and sharing engaging content across various digital platforms.

Ability to provide advice and guidance on design solutions for clients and brands, helping them create visually appealing content and advertising material. A strong understanding of design principles, trends, and the ability to communicate ideas clearly while managing client expectations.